7 years with gold

Why did we start Lux Coin? We had oldest bottles in the world of Whisky, Rum, Cognac and we decided to incorporate them into coins - as nobody did this in the past. Fair enough, indeed.

Are gold and silver coins/bars beautiful? Yes. Are they useful? Certailny. As assets - they increased its value - therefore perspective is right. Will gold & silver collectible coins actually help people to live better quality life? I would dare to doubt. So, we are in kind of 'pivot point' of the reality today.

Some valid thoughts accumulated with me during those 7 long years with silver, gold and digital coins. I would like to share them with you (humble and honest). At random imporance. I believe you would enjoy reading them. If you agree – please keep following Lux Coin projects, if you disagree – also please do follow Lux Coin projects and type to me - I would appreciate your view on things.

1/ Sell product of your own brand. If you have a courage and good ideas and you know where to rasie some EUR and GBP for a start - just listen to your heart and act. Creating and selling unique things is fun. It is unforgettable joy. People will appreciate what you do and you would be amazed by recognition of your hard work.

2/ Selling „Big Mints" or „Other Mints" products is a total waste of time, energy and money. I have done it too many times with big top world brands in: whisky, cognac, rum, armagnac, Swiss watches, gold coins, fine art, teleshoping, outbound calls. In 100% cases people at Big Mint will ask you for 100% prepayment - so actually you pay them for being eligible to promote their brands! I know that is kind of widely accepted. However I find it as nonesense. This is totally irrationale approach. In the long run, the Big Mint will win. You would have been tired by placing and selling their products. If you are lucky and trained well on bending excell – you would get margin or commission. But this is like eating pankake at beakfast – it will boost you for a while, but will give you no fuel for a day.

3/ How far better is either to restore old house, or write a book, or invent a game. Then put a catchy name on it and offer to fans all around the world. How rewarding it is. How great is to see it growing (even slow) with community asking questions, sharing opinions, placing orders, sending suggestions.

4/ Meetings. For every 100 meetings I did in Scotland, France, Berlin, New Delhi, Amsterdam, Shanghai, etc usually 90 were a waste of time and money on travel. But always you realize it later. 'Connecting dots' conclusion always comes later.

5/ In gold business I have met strange people, cheating people, people trying to abuse. I have never experienced this at other businesses. I have impression that gold attracts weird people. I did advisory, real estate, teleshoping, spirits, watches, fine art but gold is like Podrzeczna Street in my home town – always a trouble guy on the horizon.

6/ Business Angels are important. You would never go far without hundred of thousands of EUR and GBP at start in this business. They are even more important after +5 years when you scale up.

7/ You need to love what you do. And believe in your product entirely. Selling collecitble coins = toys for boys can be rewarding. However, if you can: educate, or build eco-start up, or clean the ocean or work with medical products/services, that help to recover people from desease - better ask yourself a valid question: will those coins actually help people to live better quality life?

8/ Our products will live longer than us. I created or co-created approx.100 products and sucessfully delivered them to customers in +30 countries (most of them alone from the begining to sales & delivery). I am sure there will be some Whisky Coins or Cognac Watches somewhere in 2088 at people places.

9/ I keep fingers crossed for all auctions, marketplaces and platforms. They did not exist when I started. They are the engines for real demand/supply transactions. Of course selling well one coin from 300 released is not a game winner but for sure these are the places where: product, seller and buyer can meet.

10/ Gold prices are driven by ETF and bets. Hugely impacted. They are not based on actual supply and demand. None of the raw materia is. Positive thing - gold is an asset that has solid valuation foundation and physical existence. But its 'factual' value is FAKEed. The only compass we have - is our common sense on available sources, supply, demand. Sure, I would prefer to see 'naked' gold value (without all ETF and all bets on gold on the market). For the moment I stick to what I have: at least there is an asset that has open valuation and existence. No paper value.

11/ Gold gives freedom. From the banks - that can take your deposits (Cyprus) and from financial institutions - that can give you advice that is more expensive than your actual savings.

12/ Selling is fun. There is to much seriouseness in communication of most of the players today. To much posh attitude. Please relax and smile more often (especially in www and social media).

13/ Health and wellbeing is most important. Without energy and beloved ones around you - you would never get far. Eat well, do sport. Flourish your passions. Listen to the nature (it 'plays' in 432 Hz). Trust your instincts. Evacuate from toxic places. Bond to positive people as often as you can.